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NBC Universal and Viacom have filed a friend of the court brief that opposes YouTube's attempt to dismiss a copyright infringement case…
I’m listening to Rich Karlgaard, publisher of Forbes talking to a group of the world’s top marketing executives in Cancun, Mexico. He’s running a panel on marketing ideas and strategies for big companies on the Internet. Also on the panel is the CMO of Siemens, the VP of Marketing for Symantec, the Director of Brand and Marketing Communications for DHL Express.
During his speech at the Forbes shindig I attended, Geoff Ramsey, CEO of eMarketer’s funniest remark was when he told us that the “Fear of Google” was so prevelent that it even had a three-letter acronymn: FOG. Anyway, I’ve been hearing more and more about FOG all weekend as I talk with advertising and marketing executives from some of the world’s biggest companies. Here’s a…
About.com is all about acquisitions these days: Calorie-Count.com was swallowed up late last year, and UCompareHealthCare.com was brought into the corporate fold just last month. Now ConsumerSearch.com, which is all about “reviewing with reviews,” has been bought by About.com.
Google is testing a program to put ads in Google Gadgets on websites. The Gadget would basically be a non-traditional ad unit, one with interactive parts as opposed to a pitch and a link.
Blogs have a new number, Technorati Authority, attached to their profiles on Technorati, and that change was followed by the removal of Alexa traffic charts.
