Web Analytics Vendor Comparison
Today CMS Watch released the Web Analytics Report, which evaluates 13 major Web Analytics suppliers based on extensive vendor research, interviews with customers across a range of industry sectors, and "hands on" testing of solutions. Purchase the report at: http://www.cmswatch.com/
The Web Analytics report is divided up into 6 main parts:
Part 1 – How to Use this Report
Technorati 100 – Not So Hot?
Is it worth it to crack Technorati’s Top 100 Most Favorited Blogs? While the honor might be flattering, it may not be extremely useful to you or your blog. Amit Agarwal contends that the popular trend of “reciprocal favoriting” schemes have devalued the list:
On-Demand Internet Radio Advertising
While Google’s out trying to conquer terrestrial advertising, a small start-up, TargetSpot, is building a platform that will allow businesses to easily and quickly create advertising to reach the 76 million listeners who prefer their radio of the online variety,according to the NYT.
Yahoo Maps Around Traffic Nightmare
The MacArthur Maze closure in the San Francisco Bay Area has spurred Yahoo to meet the demand for alternate routes by quickly updating their Maps product.
Google Answers Viacom Lawsuit
No real surprises emerged in Google’s response to Viacom’s billion-dollar copyright infringement lawsuit against YouTube: Google denied Viacom’s claims and asked for a jury trial.
Lasnik: Stop Worrying About Page Rank
Sound familiar? Google’s search evangelist Adam Lasnik made a similar comment at SES New York, and it reappears during his interview with Eric Enge.
Adopt-A-Highway? Reuters Adopts A ClearForest
An organization that reports news is now making it – Reuters, which actually earns most of its money through dealings in the financial market, plans to acquire ClearForest, “a provider of text-driven intelligence solutions.”
Social News & Bookmarking Mistakes
Listen. Can you hear it? All the buzz about social media marketing? What you might not know is that with all that sound there’s an awful lot of noise. That difficulty manifests itself in the form of basic misconceptions, blunders and flat out mistakes when trying to participate and market with social news and bookmarking sites.
Social Media Disrupts Company Communication
I was inspired this morning by Daniel’s post on his Emergence Media blog titled Marketing Changes: CMOs, Evangelist, Social Media Programs, Website Strategy Positioning, it’s a very meaty article and worth a good read.
Longer Tail of Media Consumption
Zwinktopia:IAC’s Procrastination Heaven
It’s a good thing I’m writing this instead of speaking it; no self-respecting 30-year-old man could bring himself to say "Zwinky" out loud – unless you work for Interactive Corp., where it’s you’re job to talk about Zwinktopia, a virtual online world that launched today.