Archive
IBM Mashup Summit
I'm at the IBM Mashup Summit in San Francisco today. As we are within the bowels of a large enterprise, there is…
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Online Retailers And Segmented Email
Internet retailers who use email to reach customers could improve their sales by using segmented email lists, according to an Internet Retailer survey analyzed by Vovici. Around 40 percent of respondents said their email efforts returned conversion rates of 2 percent or less.
The .TV Relaunch
The .TV relaunch was not very successful because the premium domain name prices are yearly recurring fees (which may increase beyond that price buy some unknown amount). People who would create great content and later stumble into a business model are not likely to do so on a premium .tv name...which means most of those domain names won't have high quality content on them. Those…
Why Mobile Content is Slow to Grow
I just finished reading a NYT article on the frustration being felt by Hollywood because they can’t get advertising dollars to support their mobile content.
Layoffspace: A “Network For The Unemployed”
Some social networking sites target unemployed teenagers; others go for adult professionals. The newly formed Layoffspace.com bucks both trends by catering to unemployed adults.
Yahoo Keyword Inventory Tool on Life Support
If you’re a fan of the YSM Keyword Selector Tool (aka Overture Inventory Tool), I have good news and bad news for you. Yahoo Search Marketing is no longer supporting the tool, but the company is planning an update to the information. Here’s part of the email I received from them…
