Professionalism Run Amok

Most of us hold professionalism in high esteem. We consider ourselves professionals of one sort or another. We try to "act professional." But more and more, I am running into professionalism run amok. When professionalism starts to mean that you are the expert and you don't make any mistakes, I think it's misguided.

SEW Live – Measuring Social Media

The saying “all publicity is good publicity,” has, I think, been pretty much dismissed by now.  But to what degree, and in what instances?  Sage Lewis, founder and president of Sage Rock, considered those questions (among others) during his talk on “Measuring the Impact of Social Media” at yesterday’s SEW Live event.

Customer Engagement and the Big Bucks

There’s a constant debate about the “best” way to earn online income, and the simple answer is that there is no optimum path to achieving this goal. But one thing is certain, the deeper the engagement with your visitors, the more you’ll benefit. Here’s why: The whole system of Internet Marketing profits is based on effort and engagement. Witness- Web advertising (text links, banner ads,…

Geoweb – Yet Another Google Buzzword

Google's various geography-oriented services, like Maps, Earth, and Local, have a new blog to discuss those services, and they swear they aren't trying to engage in buzzword proliferation.