Archive
Build Your Own Amazon.com
My friend Scott Beale is taking a little heat over at his blog Laughing Squid for promoting Amazon's latest offering to let…
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Marketing Personality
Chad White has a great blog today on Email Insider called "Personality Goes a Long Way." Lots of people have written about this before, but Chad has great examples all taken from e-mail marketing, which has always seemed to have less personality than blogs, for example. Here are Chad's three big ideas, which I heartily endorse:
Professionalism Run Amok
Most of us hold professionalism in high esteem. We consider ourselves professionals of one sort or another. We try to "act professional." But more and more, I am running into professionalism run amok. When professionalism starts to mean that you are the expert and you don't make any mistakes, I think it's misguided.
Why Enterprise 2.0 Will Not Transform Organizations…
While doing some RSS feeds catchup, I actually bumped again into a weblog post that I have been meaning to share a thought or two for a little while now since it has been out there in the open for a few weeks already.
SEW Live – Measuring Social Media
The saying “all publicity is good publicity,” has, I think, been pretty much dismissed by now. But to what degree, and in what instances? Sage Lewis, founder and president of Sage Rock, considered those questions (among others) during his talk on “Measuring the Impact of Social Media” at yesterday’s SEW Live event.
Customer Engagement and the Big Bucks
There’s a constant debate about the “best” way to earn online income, and the simple answer is that there is no optimum path to achieving this goal. But one thing is certain, the deeper the engagement with your visitors, the more you’ll benefit. Here’s why: The whole system of Internet Marketing profits is based on effort and engagement. Witness- Web advertising (text links, banner ads,…
