Autobytel, Kosmix Work Together On MyRide

For the 2007 model year, Toyota discontinued the Matrix XRS (the most powerful version of that particular model).  Closer to 2000, the Ford Escort, a perfectly nice little car, was replaced with the Focus, which was then recalled 12 times.  But things in the automotive world generally improve over the years, and so it was fairly exciting when Autobytel selected Kosmix to power its next-generation…

Marketing Personality

Chad White has a great blog today on Email Insider called "Personality Goes a Long Way." Lots of people have written about this before, but Chad has great examples all taken from e-mail marketing, which has always seemed to have less personality than blogs, for example. Here are Chad's three big ideas, which I heartily endorse:

Professionalism Run Amok

Most of us hold professionalism in high esteem. We consider ourselves professionals of one sort or another. We try to "act professional." But more and more, I am running into professionalism run amok. When professionalism starts to mean that you are the expert and you don't make any mistakes, I think it's misguided.