PodZinger CEO Wilde About Digital Media

Tom Wilde has taken the corner office at audio and video search firm PodZinger, moving company founder Alex Laats upstairs and positioning the business for B2B2C success.

Search Engine Friendly: On Page Content

About a year or two ago I had a potential client contact me to inquire about our services. They had heard a lot about us and were really interested in our services for their website marketing. But our discussions ended up hitting a snag before we could get a contract signed. In fact, I basically told them that we were not the ones to be…

Autobytel, Kosmix Work Together On MyRide

For the 2007 model year, Toyota discontinued the Matrix XRS (the most powerful version of that particular model).  Closer to 2000, the Ford Escort, a perfectly nice little car, was replaced with the Focus, which was then recalled 12 times.  But things in the automotive world generally improve over the years, and so it was fairly exciting when Autobytel selected Kosmix to power its next-generation…

Marketing Personality

Chad White has a great blog today on Email Insider called "Personality Goes a Long Way." Lots of people have written about this before, but Chad has great examples all taken from e-mail marketing, which has always seemed to have less personality than blogs, for example. Here are Chad's three big ideas, which I heartily endorse: