Google’s Defensible Trump Card?

A thought that came up in a conversation with Michael Ferguson, Ask’s usability guy (which is probably why I like talking to him. He always greases the mental machinery) was Google’s defensible position that personalization offers. Google is betting the farm on personalization. And really, they’re possibly the only search engine that can make this work. Here are the required components:

driverTV.com: Only For The Fast

If you don’t have a fast Internet connection, stop reading.  This doesn’t apply to you.  Everyone else, rejoice - driverTV.com, “the only automotive destination designed from the ground up for broadband subscribers” is here; as you might imagine, it’s rather good-looking.

Cutts (Finally) Answers Paid Link Questions

Awash in good intentions, Google's Matt Cutts paved a hellish road for himself by asking people to fill out a spam report for paid links. Matt followed up over the weekend (and while on vacation) with details that may have saved him some initial grief.