Archive
Is Your Copy Award-winning?
Those of you who have followed this blog for any length of time know that I care a lot about copywriting. Good…
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AOL Takes Over Third Screen
I don’t know anything about numerology, but this seems like an odd coincidence: as announced on The Third World blog, Third Screen Media has been acquired by AOL, the company of three letters.
User Generated Content Popular Online
User-generated content remains popular as 49 percent of online users have actively created or consumed material posted by others in the last month. That is according to a study from JupiterReseach titled "User-Generated Content: Strategies for Media Sites". The study found that users under the age of 25 are notably active participants with three-quarters of 18 to 25 year olds reading or writing user-generated content…
Murdoch Would Bolster WSJ’s Digital Presence
The letter has it all - bold print, bullet points, and italics. It’s 1,200 words long. And it’s signed by billionaire Rupert Murdoch. That’s right - Murdoch’s most recent communication regarding a Dow Jones takeover has been published by The Wall Street Journal, a Dow Jones property. Which may not have been what the billionaire intended. “We are disappointed, as I imagine you are, that…
Attorney General Shows Interest In Copyright Law
I have to wonder if Alberto Gonzales has been watching “Wag the Dog”; the attorney general lacks the power to start a military conflict, but he has put forth a proposal that attacks various forms of copyright infringement. Some onlookers see this as little more than an attempt to divert attention from Gonzales’s own problems.
MySpace Brands Itself With Premium Video Content
When News Corp. entered the Internet world with its acquisition of MySpace, the I-World looked at Rupert Murdoch like they were "a-smellin' onions." Nearly two years later, News Corp. is proving to be one of the Web-savviest companies around.
