Archive
Social Media = Buyers
I often get a laugh out of how marketers interpret information. A few days ago the BNET crew wrote a brief article…
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Banned Military Blog Wins Prize
Two weeks ago, the world found out that the U.S. Army had placed extensive new restrictions on soldiers’ blogs. Now the book of Colby Buzzell, a former machine gunner, has won an international contest - and Buzzell’s book is based on his blog. Oh, the irony.
Is Your Copy Award-winning?
Those of you who have followed this blog for any length of time know that I care a lot about copywriting. Good copy is crucial for getting your site found and for getting customers to buy. But most of us, in private moments, might admit that we don't spend as much time crafting our copy as we should. Are you ready to put yours to…
Why the Mainstream Media’s Still Important
Google is willing to give sites like Forbes a top ranking for keywords like SEO just because they published a recent article mentioning the topic. In a world where Google is closing more holes, them opening up the organic results to news sites is a treat to public relations firms.
Beating The Unbeatable Google, Revisited
The opinion that Google can be taken on indirectly, by stealing its partner network sites that display AdSense, makes sense except for a couple of tiny issues.
Ask Ads Attack Algorithm Apathy
People will see a nine-figure advertising campaign emerge from IAC as they spend $100 million of Barry Diller's money to try and make Ask.com a search habit on the Internet
