24/7 Real Media Sold To WPP Group
Google got DoubleClick. Yahoo spent $680 million on Right Media. And Microsoft failed - that’s right, failed - to acquire 24/7 Real…
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Google got DoubleClick. Yahoo spent $680 million on Right Media. And Microsoft failed - that’s right, failed - to acquire 24/7 Real…
Frank Schilling and Andy Hagans both wrote posts about the bogus worldview of the role of SEOs. Frank also highlighted that most every industry gets this treatment:
In America, Google’s SafeSearch can be disabled with two simple clicks of the mouse. Not so in Korea - the search engine giant will, starting in August, require that users enter their name and a national resident registration number in order to conduct “searches of an adult nature.”
Paul Steinbrueck, CEO of OurChurch.com, was pretty jazzed about his AIDS Clickathon idea – like a walkathon, except people click and sponsors donate to a home for orphaned African children – and he thought it was the perfect basis for a viral Internet campaign. A short time and shorter amount of money later, Paul's trying to understand what went wrong.
I had the opportunity to attend Google's Searchology event and found it very exciting viewing it from the paradigm of a member of the press. All major news organizations were there: SearchEngineWatch, Wall Street Journal, Bloomberg, ZDNet, PC World, Boston Globe, Forbes and Search Engine Land.
What’s good for the Goose isn’t Good for Google?