Archive
Fair Isaac Enters Click Fraud Debate
A study of click fraud by Fair Isaac found 10 to 15 percent of ad traffic is "pathological," and is more of…
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Arguing The Semantic Web: Dead Or Just Not Alive?
The language used to describe the Semantic Web is complicated enough – at a glance, it looks a bit quantum theory-ish, just enough to make your eyes roll back into your head to look for ways to kill themselves – but Tim Berners-Lee, who's responsible for all those Ws littering your URLs, inspired enough faith that whatever the Semantic Web was, it could be accomplished.
Social Sites & Age Verification
There’s a constant drumbeat of pressure on social networking sites like MySpace to implement measures to reduce the possibility of children being targeted by those who might do them harm. Recently, news broke that thousands of registered sex offenders apparently had MySpace profiles.
Primedia “Ride” Contest Has Microsoft Ties
There are a lot of fingers in this pie - or, more accurately, this gas tank - but Primedia Automotive, which “consists of more than 58 Web sites for its automotive enthusiast titles,” has launched a new “Ride of the Month” contest that should draw in hundreds (or thousands) of car buffs, a number of advertisers, and Microsoft itself.
Google Sallies Forth Into Singapore
After months of rumors, Google has finally opened an office in Singapore. The search engine giant is also reportedly in talks to open a research and development center on the island city-state - yes, let another round of rumors begin.
Window of Opportunity Closing for Paid Posts
I’ve tested out the ReviewMe service previously, but after they opened their campaign marketplace I’ve been tempted to try them again and run a few campaigns - especially after Shoemoney’s recommendation and decent quality of some of the paid for reviews.
