Healthcare PR & Social Media

Recently, I sat on a panel for PRSA Healthcare on social media. I brought along the PR blogger perspective, and sat on it with the VP at Technorati and Amy Tenderich, from Diabetes Mine. Healthcare is different from other practices in PR. You have the whole direct-to-consumer guidelines from the FDA, and then you have a ton of other issues in dealing with the press…

Interview with Michael Ferguson of Ask

I recently had the opportunity to chat with one of my favorite usability people, Michael Ferguson at Ask.com. You can find excerpts of the interview, along with commentary, on Search Engine Land in this week's Just Behave column. Some of Michael's comments are particularly timely now, given Google's announcement of Universal search.

Google Partnership With Fairfax Digital Announced

Americans may not be familiar with the Fairfax Digital group, but it’s Australia’s “leading provider of online news and classifieds websites.”  And it’s now Google’s partner - Fairfax Digital has joined the Google Adsense network, will make some clips available through Google Video, and plans to integrate Google Maps throughout its properties.

YouTube Guys Call BS On Pentagon

A Defense Department decision to ban YouTube and several other sites from its unclassified network has been challenged by YouTube's founders.

Fair Isaac Enters Click Fraud Debate

A study of click fraud by Fair Isaac found 10 to 15 percent of ad traffic is "pathological," and is more of a problem than companies like Google and Yahoo want to admit.