Archive
Primedia “Ride” Contest Has Microsoft Ties
There are a lot of fingers in this pie - or, more accurately, this gas tank - but Primedia Automotive, which “consists…
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24/7 Real Media Sold To WPP Group
Google got DoubleClick. Yahoo spent $680 million on Right Media. And Microsoft failed - that’s right, failed - to acquire 24/7 Real Media (as well as DoubleClick), an online marketing company. WPP Group, a London-based communications services entity, snatched it up instead.
Target Bloggers & Mainstream Media w/ Search Queries
Just how one does market research to see how competitive a marketplace is, you can also do market research to view how important some ideas have been historically.
Easy Money from Video Content
Google bought YouTube, but is struggling with ironing out ad revenue shares and advertising. What is the easiest way for Google to fix these issues? Integrate YouTube and Google Video directly into Google's search results.
Watch Out Alexa, Here Comes URLFan
Yes, we know Alexa isn’t accurate, in fact it has a number of blindspots, but it’s a easily accessed public web metric. But for checking out the Web2.0-ness of your site, you might like to check out URLFan.com.
Missing From the UGC Viability Discourse
In this wave of the Internet economy, investors are self-consciously considering investing in plays that depend on "user-generated content." In the past, Internet investments were more haphazard. Today's discourse is much more sophisticated. So naturally, in discussions of the viability of burgeoning online communities, a big question is: why would anyone contribute? Why would you upload a video? Why would you write a product review?
