network
Social networking site Facebook is about to make things interesting. The company is expected to announce this week that it will open…
Six billion dollars for aQuantive puts Microsoft into the mix with Google, Yahoo, and newly-minted online advertising power WPP to battle over third party ad serving.
Google’s well known for its environmentally friendly leanings, and Yahoo launched a “Be a Better Planet” campaign just last week. Now Microsoft has joined the usual suspects by launching its own endeavor; oddly enough, former president Bill Clinton was also involved.
There are at least two sides to this and we'll try to address them both. The Center for Digital Democracy is looking to the US government to regulate the marketing of unhealthy food to children online.
Fair Isaac is dipping its toe in the click fraud tracking waters, with the release of its own study into fraudulent search engine clicks.
With Google, MSFT and Yahoo buying Doubleclick, Aquantive and RightMedia respectively and more acquisitions coming in the near future, it seems like these giants will own the online advertising space.
