Professional Associations – Redefine Value
There’s still time for professional associations to redefine their value to members, but I’m not aware of any such initiatives among any…
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There’s still time for professional associations to redefine their value to members, but I’m not aware of any such initiatives among any…
America, France, Belgium . . . these are the countries in which some news services have received payment in return for having their content carried by Google News, and now the UK has reportedly joined the gang. But don’t tell anyone - the arrangement is supposedly being kept quiet so that other organizations don’t request the same deal.
Six billion dollars for aQuantive puts Microsoft into the mix with Google, Yahoo, and newly-minted online advertising power WPP to battle over third party ad serving.
Google’s well known for its environmentally friendly leanings, and Yahoo launched a “Be a Better Planet” campaign just last week. Now Microsoft has joined the usual suspects by launching its own endeavor; oddly enough, former president Bill Clinton was also involved.
There are at least two sides to this and we'll try to address them both. The Center for Digital Democracy is looking to the US government to regulate the marketing of unhealthy food to children online.
Fair Isaac is dipping its toe in the click fraud tracking waters, with the release of its own study into fraudulent search engine clicks.