Archive
Google, Salesforce.com May Partner
Google’s no wimp, but it never hurts to have help when doing battle with a company like Microsoft. A rumored partnership with…
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Microsoft, Clinton Make Green Software, Services
Google’s well known for its environmentally friendly leanings, and Yahoo launched a “Be a Better Planet” campaign just last week. Now Microsoft has joined the usual suspects by launching its own endeavor; oddly enough, former president Bill Clinton was also involved.
Marketers, It’s Your Fault Kids Are Fat
There are at least two sides to this and we'll try to address them both. The Center for Digital Democracy is looking to the US government to regulate the marketing of unhealthy food to children online.
Click Fraud Higher than Search Engines Suggest
Fair Isaac is dipping its toe in the click fraud tracking waters, with the release of its own study into fraudulent search engine clicks.
A Grim Future for Small Behavioral Targeting Networks
With Google, MSFT and Yahoo buying Doubleclick, Aquantive and RightMedia respectively and more acquisitions coming in the near future, it seems like these giants will own the online advertising space.
Facebook’s Popularity Climbs In Canada
While writing this article, I searched for “Facebook” on the American Google News site. That’s all - just “Facebook.” Yet four of the first six results came from Canada, and this illustrates a new trend: our neighbors to the north are becoming big fans of the social networking site.
