Archive
Google Grows, Others Slow
At this point you start to wonder why bother: Google reins supreme in the realm of search, Yahoo doesn't, neither does Microsoft,…
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Scoble’s Blog Malaise
I’ve been in a blog malaise lately. It’s getting harder and harder to write. Why? The stakes are going up. Not for me, I really don’t care. But for the people I’m writing about and who want access to my audience. When I started writing a blog back in 2000 there weren’t any startups. In fact, the news of that day was how the startup…
Personalization Gets Deeper
Many of you know that I spent the last few years at ibm.com, focusing in large measure on personalization. Eight years ago, when we first started looking at personalization, Amazon was the only Web site doing it successfully, but times have really changed. I realized how much has changed last week while travelling in Canada.
New Google Ranking Factors Study
Via Axandra Search Engine Facts newsletter, German company SISTRIX (translated link) has conducted a study of 10,000 random keywords and then analyzed the top 100 Google search results for each keyword to determine which page elements offered the most influence on rankings.
Webmaster – An Obsolete Concept?
One word that causes a great deal of problems is Webmaster. Perhaps many will disagree with me, but hear me out. I acknowledge that it will be difficult to bury the word. After all even the mighty Google helps to support the word through its immensely useful Google Webmaster Central. However I believe this word and the function that it implies can create a great…
A How To for Mobile Marketing
Although MarketingSherpa reports that nearly half of consumer marketers (49.2%) are interested in using mobile marketing, and 13.8% plan to use it this year, there’s still a lot of unknowns when it comes to executing a mobile marketing campaign.
