Webmaster – An Obsolete Concept?

One word that causes a great deal of problems is Webmaster. Perhaps many will disagree with me, but hear me out. I acknowledge that it will be difficult to bury the word. After all even the mighty Google helps to support the word through its immensely useful Google Webmaster Central. However I believe this word and the function that it implies can create a great…

A How To for Mobile Marketing

Although MarketingSherpa reports that nearly half of consumer marketers (49.2%) are interested in using mobile marketing, and 13.8% plan to use it this year, there’s still a lot of unknowns when it comes to executing a mobile marketing campaign.

Some People Will Click On Anything

Pose whatever theory you like as to why, but an AdWords experiment revealed that people will click on just about anything – even if the ad tells them their computer will be infected with a virus if they do.

Diggers Love Top Sevens

Russ Jones on theGoogleCache took a look at how “Top #” lists perform on Digg. We all know how popular top 10 lists are. Russ’s initial premise was that they’re not necessarily the best performing. He thought top 6s would be best, another coworker bet on top 7s. The coworker won. Of 90 “Top 7″ stories submitted to Digg, 53 made the front page—59%.

Top 7 Lists Lead The Pack On Digg

Lists are good, but if they become too long, readers are liable to lose interest.  Too short, and no one will think your 25-word post is worth reading.  Top 10 lists have become the norm - but why?  Russ Jones of the Google Cache combed through over 2,500 Digg stories to see if lists with more (or fewer) points do better.