Is Your Copy Award-winning?

Those of you who have followed this blog for any length of time know that I care a lot about copywriting. Good copy is crucial for getting your site found and for getting customers to buy. But most of us, in private moments, might admit that we don’t spend as much time crafting our copy as we should. Are you ready to put yours to the test?

User Generated Content Popular Online

User-generated content remains popular as 49 percent of online users have actively created or consumed material posted by others in the last month. That is according to a study from JupiterReseach titled "User-Generated Content: Strategies for Media Sites".
The study found that users under the age of 25 are notably active participants with three-quarters of 18 to 25 year olds reading or writing user-generated content (UGC).

Murdoch Would Bolster WSJ’s Digital Presence

The letter has it all – bold print, bullet points, and italics.  It’s 1,200 words long.  And it’s signed by billionaire Rupert Murdoch.  That’s right – Murdoch’s most recent communication regarding a Dow Jones takeover has been published by The Wall Street Journal, a Dow Jones property.

Which may not have been what the billionaire intended.  “We are disappointed, as I imagine you are, that the details of our proposal and the discussion of the merits of a potential combination have become a matter of public debate,” he wrote to the Bancroft family (which owns Dow Jones).  Yet the letter was unfailingly courteous, and modesty ruled the day.

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