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Everybody makes mistakes, but it’s surprising to see large companies like Google commit these goofs, and it’s even more unexpected when foul-ups…
Joseph Milana, chief scientist at Fair Isaac, discussed the early results of his company's click fraud study in an exclusive chat with Webproworld.
Publishers will soon be able to define at what point in online videos their streaming AdSense ads will appear. Most will have to wait a little longer, however, as Google is testing the program in a closed pilot.
Google’s a perfectly good search engine, but how well would it function as some sort of omniscient life coach? I don’t know - and I’m not sure I want to find out - but we may see it assume that role; Google CEO Eric Schmidt recently said his company might be able to give extremely personalized tips and answers within the next five or so…
Suggesting that media is past due on shifting its focus to online promotion, a new study reveals that broadband users are spending nearly half their spare time online – and the other half becoming paler and fatter.
In Part I, I stated that all things 2 dot oh were now the cattle call heard round the world for marketers to update their service menu, increase prices, and start offering a brand new, shiny set of new media services - most at the expense of the companies they represent.
