Click Fraud Unbeatable Without Advertiser Data
Joseph Milana, chief scientist at Fair Isaac, discussed the early results of his company's click fraud study in an exclusive chat with…
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Joseph Milana, chief scientist at Fair Isaac, discussed the early results of his company's click fraud study in an exclusive chat with…
In Part I, I stated that all things 2 dot oh were now the cattle call heard round the world for marketers to update their service menu, increase prices, and start offering a brand new, shiny set of new media services - most at the expense of the companies they represent.
Online retailer Amazon.com has purchased Brilliance Audio, the largest independent publisher of audiobooks in the U.S. Amazon says the acquisition will expand the number of books produced in the audio format giving customers a broader selection of audiobooks. Amazon subsidiary CustomFlix now supports both standard CD and MP3-CD audiobook formats through its Disc on Demand service.
Google may be great at finding things, but the company is apparently not so good at counting - some Google Apps Premier Edition customers were recently billed $500 for ten accounts, even though they held just one, two, or three accounts.
Rumours have been surfacing for the last few days that Google might be buying FeedBurner for around $100M.
Spring cleaning at blog search site Technorati has yielded an updated interface and a more intuitive way to search for blog content.