Archive
Local.com Launches Mobile Service
Google and Yahoo issue press releases on a daily basis, but it’s been a busy month for Local.com, as well. The local…
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AdSense Debuts Video Pilot
Publishers will soon be able to define at what point in online videos their streaming AdSense ads will appear. Most will have to wait a little longer, however, as Google is testing the program in a closed pilot.
Google Seeks “Total Information”
Google’s a perfectly good search engine, but how well would it function as some sort of omniscient life coach? I don’t know - and I’m not sure I want to find out - but we may see it assume that role; Google CEO Eric Schmidt recently said his company might be able to give extremely personalized tips and answers within the next five or so…
Marketers Not Investing Enough Online
Suggesting that media is past due on shifting its focus to online promotion, a new study reveals that broadband users are spending nearly half their spare time online – and the other half becoming paler and fatter.
PR in the Face of Web 2.0 and Social Media
In Part I, I stated that all things 2 dot oh were now the cattle call heard round the world for marketers to update their service menu, increase prices, and start offering a brand new, shiny set of new media services - most at the expense of the companies they represent.
PR in the Face of Web 2.0 and Social Media
In Part I, I stated that all things 2 dot oh were now the cattle call heard round the world for marketers to update their service menu, increase prices, and start offering a brand new, shiny set of new media services - most at the expense of the companies they represent.
