Blog Post Knocks $4 billion off Apple Market Cap
A supposedly false-alarm that Apple’s Leopard (their next OS) and their much-talked-gadget-phone iPhone being delayed, caused their stock to nose-dive knocking over $4 billion off their Market Cap. This is indeed a phenomenal development in the Blogosphere – a blog article can have that fundamental effect in the real work and real money.
24/7 Real Media Sold To WPP Group
Google got DoubleClick. Yahoo spent $680 million on Right Media. And Microsoft failed – that’s right, failed – to acquire 24/7 Real Media (as well as DoubleClick), an online marketing company. WPP Group, a London-based communications services entity, snatched it up instead.
Target Bloggers & Mainstream Media w/ Search Queries
Just how one does market research to see how competitive a marketplace is, you can also do market research to view how important some ideas have been historically.
Easy Money from Video Content
Google bought YouTube, but is struggling with ironing out ad revenue shares and advertising. What is the easiest way for Google to fix these issues? Integrate YouTube and Google Video directly into Google’s search results.
Watch Out Alexa, Here Comes URLFan
Yes, we know Alexa isn’t accurate, in fact it has a number of blindspots, but it’s a easily accessed public web metric. But for checking out the Web2.0-ness of your site, you might like to check out URLFan.com.
Missing From the UGC Viability Discourse
In this wave of the Internet economy, investors are self-consciously considering investing in plays that depend on "user-generated content." In the past, Internet investments were more haphazard. Today’s discourse is much more sophisticated.
So naturally, in discussions of the viability of burgeoning online communities, a big question is: why would anyone contribute? Why would you upload a video? Why would you write a product review?
The Worldview of the Role of SEOs
Frank Schilling and Andy Hagans both wrote posts about the bogus worldview of the role of SEOs. Frank also highlighted that most every industry gets this treatment:
Google Korea Asks For ID
In America, Google’s SafeSearch can be disabled with two simple clicks of the mouse. Not so in Korea – the search engine giant will, starting in August, require that users enter their name and a national resident registration number in order to conduct “searches of an adult nature.”
When Viral Doesn’t Work
Paul Steinbrueck, CEO of OurChurch.com, was pretty jazzed about his AIDS Clickathon idea – like a walkathon, except people click and sponsors donate to a home for orphaned African children – and he thought it was the perfect basis for a viral Internet campaign. A short time and shorter amount of money later, Paul’s trying to understand what went wrong.
Google Searchology Lowdown
I had the opportunity to attend Google’s Searchology event and found it very exciting viewing it from the paradigm of a member of the press. All major news organizations were there: SearchEngineWatch, Wall Street Journal, Bloomberg, ZDNet, PC World, Boston Globe, Forbes and Search Engine Land.