Lies, Damn Lies & Click Fraud Stats

Fair Isaac Corporation (FIC), a company with years of experience detecting fraud, recently turned their sights on click fraud.  FIC, who in the past has dealt with credit and insurance fraud, issued a press release with some early findings.  They report click fraud rates in the range of 10 to 15 percent.  But wait, it gets better...

Open Source Expert: Google Not A Team Player

Google makes rare books available for free, protects the environment, and gives grants to many non-profit organizations.  But in at least one respect, the company may not be so generous; General Public License (GPL) author Eben Moglen feels Google should contribute more to the open source community.

The Mind Blowing Evolution of the Social Web

Online marketing is as much about knowing where the web is going, as it is about understanding the current snapshot of how things work now. Early adapters to technology and those that embrace trends will reap huge rewards.