Healthcare PR & Social Media

Recently, I sat on a panel for PRSA Healthcare on social media. I brought along the PR blogger perspective, and sat on it with the VP at Technorati and Amy Tenderich, from Diabetes Mine.
Healthcare is different from other practices in PR. You have the whole direct-to-consumer guidelines from the FDA, and then you have a ton of other issues in dealing with the press and social media.

Google Partnership With Fairfax Digital Announced

Americans may not be familiar with the Fairfax Digital group, but it’s Australia’s “leading provider of online news and classifieds websites.”  And it’s now Google’s partner – Fairfax Digital has joined the Google Adsense network, will make some clips available through Google Video, and plans to integrate Google Maps throughout its properties.

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