Google Gives FCC Advice On Spectrum Auction
Looks like Google’s out to save the world again; the search engine company, which claims it won’t bid in an upcoming radio spectrum auction, is nonetheless proposing a new way for the FCC to conduct the affair. According to Google, its method would increase competition among telecom companies (and thus benefit consumers).
Barbie Cummings Gets Cop In Trouble
This story reads like the plot line of the type of film the main subject is known to perform in (not known by me, mind you, it’s the first I’ve heard of her). But here goes anyway: Cop pulls over porn star; porn star "talks" him out of citing her; porn star posts pics of the "conversation" on her blog; cop is in deep, deep trouble.
Blinkx Skyrockets Following AIM Launch
Blinkx is a top-of-the-line video search engine, but the people who run it might want to consider a new line of work. After all, following Blinkx’s launch on the Alternative Investment Market (AIM), the company raked in exactly what they predicted: 25 million pounds. Yes, those guys (and gals) would do quite well on the stock market.
Scoble’s Blog Malaise
I’ve been in a blog malaise lately. It’s getting harder and harder to write. Why? The stakes are going up. Not for me, I really don’t care. But for the people I’m writing about and who want access to my audience. When I started writing a blog back in 2000 there weren’t any startups. In fact, the news of that day was how the startup world was being cleaned out.
Personalization Gets Deeper
Many of you know that I spent the last few years at ibm.com, focusing in large measure on personalization. Eight years ago, when we first started looking at personalization, Amazon was the only Web site doing it successfully, but times have really changed. I realized how much has changed last week while travelling in Canada.
New Google Ranking Factors Study
Via Axandra Search Engine Facts newsletter, German company SISTRIX (translated link) has conducted a study of 10,000 random keywords and then analyzed the top 100 Google search results for each keyword to determine which page elements offered the most influence on rankings.
Webmaster – An Obsolete Concept?
One word that causes a great deal of problems is Webmaster. Perhaps many will disagree with me, but hear me out. I acknowledge that it will be difficult to bury the word. After all even the mighty Google helps to support the word through its immensely useful Google Webmaster Central. However I believe this word and the function that it implies can create a great deal of organizational dysfunction, particularly in big companies.
A How To for Mobile Marketing
Although MarketingSherpa reports that nearly half of consumer marketers (49.2%) are interested in using mobile marketing, and 13.8% plan to use it this year, there’s still a lot of unknowns when it comes to executing a mobile marketing campaign.
Some People Will Click On Anything
Pose whatever theory you like as to why, but an AdWords experiment revealed that people will click on just about anything – even if the ad tells them their computer will be infected with a virus if they do.
Diggers Love Top Sevens
Russ Jones on theGoogleCache took a look at how “Top #” lists perform on Digg. We all know how popular top 10 lists are. Russ’s initial premise was that they’re not necessarily the best performing. He thought top 6s would be best, another coworker bet on top 7s.
The coworker won. Of 90 “Top 7″ stories submitted to Digg, 53 made the front page—59%.