Inside Google’s Gears

Online Auto Ads Don’t Work?

The next time you deal with a car salesperson - well, have a heart.  Odds are that he (or she) has had to deal with a whole lot of people who never closed the deal.  In fact, a new report indicates that, although online marketing is causing more in-person visits to car dealers than ever before, the conversion rate (to sales) has actually dropped.

Local SEO – Comparing Hotel Sites

I've been doing a few local searches recently to find some examples of well-optimised Abingdon websites, I found a Google search for "Abingdon hotels" brought up an excellent example of both good and bad SEO for various local accommodation websites.

Yahoo, Still Second In UK, Showing Improvement

“Good game, good game.”  That’s what we used to say to each other after sporting events, even if one side had walloped the other by an almost unimaginable amount.  And that’s what somebody might say to the Yahoo search team in Britain - it isn’t winning, but it sure is trying hard.

Google Picks Up Panoramio

Panoramio has worked hand in hand with Google for a long time, but, on Wednesday evening, the relationship became more of a hand within hand sort of thing as Google acquired the company.