Online video ads increase engagement

Online video ads perform better in content sites such as news, finance, sports, and music than in social networks or gaming sites, according to a new study by ad firm Eyeblaster. The study found that video advertising increases engagement, doubling Dwell Time (the amount of time users engage with an ad) and increases Dwell Rate (the number of ad impressions leading to users engaging with…

LinkedIn, Microsoft Outlook To Forge Ties

Heavy users of LinkedIn and Microsoft Outlook will soon have to do a lot less tab-toggling.  Microsoft has introduced something called the Outlook Social Connector, and early next year, LinkedIn will become the first networking site to support it.

MySpace Launches New Music Charts

Today MySpace announced the beta launch of MySpace Music Charts. This is the social networks' attempt at ranking musicians based on popularity.

UK Police Arrest 2 Over ZeuS Trojan

British police said today they have made Europe's first arrests in the battle against an online Trojan which threatened to compromise thousands of computers in the UK. The ZeuS or Zbot Trojan, a type of sophisticated malicious malware, is believed to have infected and accessed personal information from tens of thousands of computers around the world.

Big Xing Stake Snapped Up By Burda Media

A major change has taken place behind the scenes at Xing, the business networking company based in Hamburg, Germany.  Burda Media is now the primary shareholder due to a transaction that saw it purchase a lot of stock from Cinco Capital GmbH. Burda bought a whopping 1,323,041 shares for €36.50 each (which works out to about $72.3 million).  It controls a 25.1 percent stake in…