Google has launched some new features for the Google Analytics API. These include support for advanced segments and 48 new metrics around goal performance, as well as goal configuration data.
“With advanced segmentation, you can look beyond your aggregated data and peer into the nuances of traffic and visitor activity on your site,” says Nick Mihailovski of the Google Analytics API Team. “For example, the average time on site for all visits could be 60 seconds, but when you segment by country, you might learn that average time on site of visits from Germany is over 2 minutes.”
Google has added two new ways to use advanced segments through the API including creating them on the fly by specifying their expression directly through an API query and using advanced segments created in the Google Analytics web interface through the API.
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