It’s the time of year when not only does everybody reflect upon trends and happenings from the year past, but they also look forward and make predictions for the coming year. Nielsen has shared its projections for the top advertising trends for 2010. These are:
YouTube Partner Program Turns Two
It’s no secret that people work harder when given a financial incentive, and that companies also like to make a little money. Now, the program that YouTube created to capitalize on these facts has turned two years old, and YouTube’s having a little celebration.
MySpace And WSJ Sending One User To Davos
MySpace, The Wall Street Journal, and the World Economic Forum, are giving a MySpace user the chance to be a citizen journalist at the World Economic Forum Annual Meeting 2010 in Davos-Klosters, Switzerland.
The MySpace Citizen Journalist winner will be chosen by a panel of experts and will join the Davos press corps using MySpace to report on the conference news and interview world leaders about relevant issues. This year the contest is expanding to include entries from users in the United States and the United Kingdom.
IAB Updates Video Ad Guidelines
The Interactive Advertising Bureau (IAB) has announced an update to its Digital Video Ad Impression Measurement Guidelines. The update addresses digital video content and ads that play automatically when a web page loads, which the IAB says is an increasingly common occurrence.
Wikipedia Shatters Fundraising Record for Single Day
Wikipedia breaks its single-day fundraising record, emphasizing the importance of user trust and community engagement.
Hulu Partners With
Simon Fuller, creator of "American Idol," is partnering with Hulu on an online reality program that follows the lives of five people hoping to make it in Hollywood.
The new online program called "If I Can Dream" will launch in early 2010 with each episode streaming exclusively on Hulu. Hulu says "If I Can Dream" will be the first recurring show to be available to international audiences.
The Things People Looked for Pictures of on Twitter in 2009
Earlier, we looked at Twitter’s top trending topics of 2009. They broke it down into several top ten lists based on various categories.
Nielsen Also Puts Bing Up In November
Earlier today, we relayed comScore’s figures for the search market during November 2009. Now, Nielsen’s statistics covering the same timespan have been made public, and although both companies agree that Bing did well, a lot of the other details differ.
Whereas comScore believes Google gained a bit of ground on a month-over-month basis, Nielsen indicated that the search giant lost some – 0.7 percent since October, to be exact, landing it with a share of 65.4 percent.
Hulu Adds New Options to the Queue
Popular online video destination Hulu has added a new default view for the user’s queue. The new view groups all videos within the queue by show. In the past, users could only sort everything by show by clicking on the title and information column.
"As we’ve added more content and as users’ queues have grown in size, grouping by show as a default was a logical update," says Eugene Wei VP, Product at Hulu.
Facebook Gives Translators Awards for Their Services
Facebook has launched an award system for translators, where those who translate for the social network can get special icons as they accomplish specific milestones. Awards are grouped into into the categories of voting participation, words published, and translations published.