Microsoft Fine-Tunes Branding
Microsoft is making several subtle and smart moves to improve its inconsistent and unimaginative branding schemes:
Part of the
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Category: Archive
Pick a Good Partner for New Media Projects
Okay, so I'm continuing with some thoughts here shaking out of my recent RFP posts.... Here's the situation: you want…
AdWords Introduces Preferred Cost Bidding
AdWords introduced a new bidding option called "preferred cost bidding," an alternative to setting a maximum cost-per-click (CPC). In essence,…
A Paid Link Disclosure Solution
There is a big brouhaha over Matt Cutt’s recent postings (yes, 3 of them) about the disclosure of paid links…
The Crowd Reports on Virginia Tech
As horrific as the circumstances at Virginia Tech were, as a journalist it was fascinating to watch the information about…
Enterprise CMS Comparison Report
CMS Watch, a vendor-neutral analyst firm that evaluates content management, enterprise search, and portal technologies, has found that some of…
3 Blog Mistakes to Avoid
As part of a blog optimization panel I participated in during a recent conference in Australia, I decided to forgo…
FoxSports Redesign Hopes To Score With Fans
FoxSports.com has announced the first phase of their site redesign that will offer sports fans a higher resolution graphical presentation,…
Atari To Develop Its Own Virtual World
Second Life has inspired numerous other start-ups looking to take advantage of the hype surrounding the user-generated virtual world phenomenon.…
Using Numbers for Effective Presentations
My friend Darcy at Fair Isaac Corporation shared a fascinating tip with me for making more effective presentations. This is…
