AOL has named Arthur Minson as the company’s new Executive Vice President and Chief Financial Officer.
Minson replaces Nisha Kumar, who left AOL earlier this summer. Minson was previously with Time Warner Cable, where he served as Executive Vice President and Deputy CFO and had a hand in helping manage that division’s separation from Time Warner. Prior to his role at Time Warner Cable, Minson led AOL’s Corporate Finance and Development activities.
App Store Gets Twice the Downloads of Android Market
New findings from AdMob indicate that twice as many paid apps are downloaded per user on Apple App Store compared to the Android Market. This information comes from AdMob’s Metrics Report for the month of July.
7 Steps for Creating a Web Analytics Culture
You may recall Feras Alhlou, who chatted with Murdok earlier this year after contributing a guest post to Google’s Analytics Blog about using advanced segments in Google Analytics. Alhlou is the president of E-Nor, and he presented at an analytics session at SES this week.
Rank in Image Searches and Get Valuable, Untapped Traffic
One aspect of search that doesn’t get discussed often enough is image search. It’s such a huge part of search and the daily habits of web surfers all over the world, it’s amazing how little attention is actually paid to it when it comes to marketing and optimization. Have tips for optimizing for image search? Share them here.
Search Engine and Social Traffic from Press Releases
Press releases are a form of online marketing that we don’t discuss very often. They don’t have the new and exciting appeal of social media or even search engine marketing, but they’ve been around a lot longer and are still working. In fact, they can play right into those other forms.
Need More Examples of Twitter’s Usefulness to Business?
A recent study from LinkedIn and Harris Interactive showed that only 8% of advertisers and consumers think Twitter is a "very effective" promotion tool. Still, it is the most linked to social network in email marketing campaigns.
The Biggest Security Hole on the Web?
Two weeks ago, Adobe released a critical patch for Flash Player and Acrobat Reader. According to online security company Trusteer, about 80% of users are still vulnerable, and perhaps more startling, the company views this as being possibly the biggest security hole on the Internet today.
That 80% figure is based on Trusteer’s installed base of over 2.5 million online banking users of the company’s security service.
IBM Calls Internet Wild West
There has been a 508 percent increase in the number of new malicious Web links discovered in the first half of 2009, according to IBM’s X-Force 2009 Mid-Year Trend and Risk Report.
The report found an increase in the presence of malicious content on trusted sites, including search engines, blogs, bulletin boards, personal websites, online magazines and mainstream news sites.
Google Shares Interesting Malware Stats
Google is sharing some interesting statistics on malware, such as the number of entries on the Google Safe Browsing Malware List that have occurred over the last twelve months, and search results containing a URL labeled as harmful.
"We’re glad to share this sort of data because we believe that collaboration and information sharing are crucial in driving anti-malware efforts forward," says Niels Provos of Google’s Security Team.
Sticking an Ad Where Users Are Already Engaging
There’s one area of your site that if you include it, users have no choice but to engage, if they wish to continue with the task they’re trying to complete. That would be the CAPTCHA, other wise known as that annoying, (often times barely legible) word you have to recreate in a box, so that the site knows you’re human.