Category: Archive

Gmail Gets a New Label Feature

Today Google introduced a new Gmail Labs feature, which lets users hide labeled messages that have already been read, when browsing through labels. The ones that have been read can be found under the "more" menu.

"A lot of people want to see their labels in order to see which ones have unread messages, but they don’t want a long list of label names cluttering up the left hand side of their inboxes," says Gmail software engineer David de Kloet.

Online Advertising Spend Seeing Significant Gains

Time spent on social networking and blogging sites accounted for 17 percent of all time spent on the Internet in August 2009, according to a new report from Nielsen.
"This growth suggests a wholesale change in the way the Internet is used," said Jon Gibs, vice president, media and agency insights, Nielsen’s online division.
"While video and text content remain central to the Web experience – the desire of online consumers to connect, communicate and share is increasingly driving the medium’s growth."

Email Marketing Most Popular Channel For Consumers

The majority of marketers are using multichannel campaigns, but less than half know what channels their customers prefer, according to a new study by Forrester Consulting, sponsored by ExactTarget.
The study found the key to selecting the best channels for customer communication is to know something about customer preference and behaviors. Only 32 percent of marketers know how customers behave across channels and only 37 percent know what channels their customers prefer to use.

Back To Top