Category: Archive

YouTube’s done a decent job of winning over content creators and rights holders, and its Content ID system, which lets them identify and profit from user-uploaded clips, has been a big part of that.  Content ID may become an even more popular feature, too, now that a quirk has been ironed out.

Social media is causing organizations to rethink and evolve their marketing strategies, according to a new study by Alterian.
The research indicated that 60 percent of organizations think that personal one-to-one engagement with consumers requires a new way of creating content and on-demand services, while 60 percent also feel the existing strategies for understanding consumers needs can be improved significantly.

Yahoo’s first commercial from the big $100 million "Y!ou" campaign has hit the web. The clip has been posted at several video sites and social networks around the web, and has likely been embedded all over the place by now. The company says it will soon air on TV (via SIA).

Nielsen set out to prove that social media use put a significant dent into email use, assuming that the more time people spent on social networks, the less time they were likely to spend using email. It didn’t quite work out that way in the firm’s experiment however.

Nielsen explains its methodology:

The European Commission said today it wants to implement new rules for the makers of MP3 players that would require them to follow new volume standards.
The Commission pointed to a study that found listening to personal music players at a high volume over a long period can lead to permanent hearing damage and 5 to 10 percent of listeners risk permanent hearing loss. It’s estimated that up to 10 million people in the EU may be at risk.

The Washington Post has sent a memo to its editors/journalists outlining the publication’s social media policies. They don’t leave too many options for what is actually allowed to take place on social networks. This is an issue that never really seems to go away, and is brought up every time a publication’s social media policies are discovered.

Research from Nielsen indicates that wealthier people and people who live in big cities (at least in the US) are more likely to use social networks than people with less money that live in smaller towns.

Nielsen Claritas, a branch of Nielsen that looks at segmentation in consumer behavior, says that there is a "marked difference" in the demographic makeup between the two largest social networks – Facebook and MySpace. According to Nielsen Claritas:

Baidu announced that it has launched a new mobile search service in Japan. The company says Baidu Japan wireless search will build upon the existing Baidu.jp services, which include web search, image search, and video search, and have special features tailored to Japanese users.

The company has already been offering wireless search in its home country China. There, it has partnerships with carriers and all of the major handset manufacturers.

Security firm McAfee has partnered with Adobe to develop software that will offer companies’ data protection and digital rights management.
McAfee will uses its policy-based data classification with Adobe’s policy-based document protection to allow organizations to secure business information such as intellectual property or regulatory compliance data.

You might say Twitter is "in the money." As Murdok previously reported, Twitter has been raising funds at a $1 billion valuation. Twitter CEO Evan Williams wrote on the Twitter Blog today:

There’s a lot of talk today about our financing. Yesterday we closed a significant round of funding with a group of investment firms that we’re excited to publicly thank: Insight Venture Partners, T. Rowe Price, Institutional Venture Partners, Spark Capital, Benchmark Capital, and Morgan Stanley.