Category: Archive

Today Yahoo! announced the integration of is Yahoo! Application Platform (YAP) with the new Yahoo! Homepage, which lets advertisers and publishers develop apps for the homepage. "In support of the Yahoo! Open Strategy, this integration offers a more customizable and personally relevant experience for over 118 million monthly homepage users across the U.S.," a Yahoo! spokesperson tells Murdok.

Unless you are a college football fan (hang in there social media geeks, we’ll get to your stuff soon enough ) you probably wouldn’t even have a clue what this post is about. Honestly, unless you are a Texas Tech student or fan or resident of Lubbock, TX you may not know what a Red Raider is.

Microsoft has launched a new free anti-malware tool called Microsoft Security Essentials. The service is designed to protect consumers from viruses, spyware, and other malicious software.
The service has two very strong elements going for it. For one, it is from Microsoft, which means it comes from a well-known brand that practically all consumers are familiar with. Secondly, it’s free, and that is another word that resonates with consumers.

It’s always great when the mainstream media realizes (again) that something is big—like social media marketing or Facebook. The Wall Street Journal posted an article Friday on the popularity of social media marketing on Facebook. Okay, so really they were reporting about the Social Data Summit in New York Thursday.

Google has split Google Base into two separate entities – Google Base and the new Google Merchant Center. The Merchant Center will replace Google Base for users who submit product-type items to Google.

Consumers worldwide are using online communication tools and responding to permission-based email (PBE) in varying ways based on their country of origin, according to a recent study by Epsilon.
The study found North American (87%) and European (74%) respondent are more likely than their peers in Asia Pacific (APAC) (58%) to use email as their main online communications tool.
As the primary channel for communication, instant messaging is considerably high in APAC with 28 percent while text/SMS and social networking remain consistently low across all regions.

Google has released an extension of its Hot Trends feature, which brings some of its components to the results page when a user searches for one of the "hot trends." Now when a user’s query matches one of the top 100 trends (or fastest-rising search terms), Google will show them a graph and further information about how popular the query is.

Pizza Hut, a brand that has been in social media-related news in the past when they sought a Twittering intern, has now launched a campaign combining social media marketing with philanthropy.

What is probably most ironic about the story that you are about to read is the fact that an journalistic icon, the Washington Post, is trying to maintain control of its staff while it can’t even keep an internal memo from going public. Having made that observation from the start you can see that this is not going to get any better for them. 

In August, online video reached a record high, with over 25 billion videos watched during the month, according to data from comScore. A pretty good chunk of these were watched via Google sites (hardly surprising, considering the enormous popularity of YouTube). Google sites accounted for over 10 billion videos watched in August.