Category: Archive

Online Advertising is Having a Big Year

Things are looking great for the online advertising industry. Several recent reports share data that is quite optimistic for the industry as a whole.

eMarketer points to research from GroupM, which claims that digital spending will be at 17% of total US ad spending in 2010. This would be an increase from 15.4% this year and 13.9% in 2008. GroupM also predicts 4% growth in US online ad spending in 2009, to $22.77 billion.

Do We Really Watch That Many Online Videos?

This week comScore has released the latest numbers regarding video viewed online and I am still scratching my head. According to the findings (remember class, repeat after me – “It’s research and research ain’t perfect”) in August of 2009 there were just over 25 billion videos viewed by the approximately 161 million US Internet users. That works out to be an average of 157 videos viewed per user during that time period.

Global Broadband Continues Solid Growth

The number of household broadband connections continues to experience solid growth and one in five households globally will have a fixed broadband connection by the end of 2009, according to a new report from Gartner.
A total of 422 million households will have a fixed broadband connection in 2009, up from 382 million households in 2008, and the market will continue to grow with nearly 580 million connections by 2013.

Record Label Launched for YouTube Stars

A couple of guys have gotten together and started a record label for musicians who became popular on YouTube. The label is called DFTBA Records.

The label was started by Alan Lastufka, author of YouTube: An Insider’s Guide to Climbing the Charts and Hank Green of VlogBrothers. Now they have caught the attention of YouTube itself, which is promoting the duo’s endeavor on the company blog.

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