Category: Archive

Majority Of Consumers Will Shop Online During The Holidays

More than half (62.8%) of consumers plans to spend the same or cut back on their holiday purchases compared to 2008, according to a new survey by Burst Media.
Although consumers plan to be thrifty with their spending this holiday season, the majority (85.3%) will shop online.
With the current economic concerns, the survey found only 14.6 percent of respondents plan to spend more this holiday season than they did in 2008, while one third (32.7%) expect to spend less and 30.1 percent plan to spend about the same as they did last year.

Ask Introduces New Deal Feature

Ask.com has added a new feature to its search engine homepage designed to help online shoppers find the best deals on the Web.
The IAC owned property has introduced "Ask Deals," a proprietary database of more than 1 million savings offers from national and local retailers across hundreds of product categories.
The Ask homepage now features a new tab labeled "Deals" for users who only want to view the best offers online. The Ask Deals database is continuously updated to provide users with the most current savings offers.

Online Ad Revenue Tops $10 Billion

Internet advertising revenues reached $10.9 billion in the first half of 2009, a 5 percent decline from the same time in 2008, according to a new report from the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers.
Search and display advertising continue to account for the largest percentages of overall advertising spend.  Search revenues amounted to more than $5.1 billion for the first six months of 2009, up three percent from the same period in 2008.

Google on What it Takes to Deliver Search Quality

We often take for granted the results we get for any given web search. When we search, we expect to find what we are looking for. That’s the way it should be. The average user doesn’t normally consider what it takes for a search engine to deliver those results, but there are so many factors at play, working behind the scenes and coming together to (hopefully) deliver the user the information they seek.

Back To Top