Category: Archive

Massive Click Fraud Ring Shut Down

One of the largest click fraud rings ever detected, originating from China, has been shut down by click fraud monitoring firm Anchor Intelligence.
"This is really the first time anyone has ever been able to catch click fraudsters ‘in the act.’ Anchor has identified fraudsters down to the publisher site, IPs used (likely via botnets), and even the names and address of some perpetrators," an Anchor spokesperson told Murdok. 

Using Facebook And Twitter To Fight Depression

Monitoring posts on social networking sites such as Facebook, Twitter and MySpace could help to prevent suicide, according to two researchers from New Zealand’s Victoria University.
Dr. Tiong-Thye Goh and student assistant Yen-Pei Huang have developed a decision support system to scan social networking sites to flag keywords that people between the ages of 18 and 24 are posting. A high proportion of certain keywords could mean that a user is at risk of depression, suicide and other mental disorders.

How Big Brands Use Social Media

For big brands learning to use social media effectively can be challenging as they try and find the best approach.
(Coverage of the BlogWorld conference continues at Murdok Videos.  Keep an eye on Murdok for more notes and videos from the event this week.)
In a keynote with Scott Monty, head of social media for Ford Motor Company, Monty spoke about Ford’s entry into the social channel.

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