Category: Archive

How to Optimize for the Open Directory Project

As the Internet and search technologies mature, one thing remains clear – Internet search is most effective when the user is presented with a hybrid of results from a spider-based search engine and a human-edited directory. My conversation with Chris Tolles of the Open Directory Project shows that he firmly understands the importance of having both crawler-based search services and human-edited directories. The bottom line is that search engine marketing does not work if one or the other is ignored; therefore, it is important to focus search-positioning campaigns on both. The blend in fact benefits the user and the search engine marketer.

3 Exceptional Selling Secrets!

1) TOO MANY CHOICES

Sell a few products on your web site instead of selling a large amount of products. Too many choices can overwhelm your visitors and they won’t buy. Haven’t you ever had too many choices and could not decide?

You can always insert a flyer into your product’s package to sell your other products. It could direct your customers to a different web page where you sell the other half of your products.

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