Introduction
If you have been reading the recent newsletters on Perl then you might be interested in an alternative:
WebProWorld
Introduction
If you have been reading the recent newsletters on Perl then you might be interested in an alternative:
It is not at all uncommon for people to dive into internet marketing with an abundance of expectation, and end up with very little in the way of results.
As the Internet and search technologies mature, one thing remains clear – Internet search is most effective when the user is presented with a hybrid of results from a spider-based search engine and a human-edited directory. My conversation with Chris Tolles of the Open Directory Project shows that he firmly understands the importance of having both crawler-based search services and human-edited directories. The bottom line is that search engine marketing does not work if one or the other is ignored; therefore, it is important to focus search-positioning campaigns on both. The blend in fact benefits the user and the search engine marketer.
1) TOO MANY CHOICES
Sell a few products on your web site instead of selling a large amount of products. Too many choices can overwhelm your visitors and they won’t buy. Haven’t you ever had too many choices and could not decide?
You can always insert a flyer into your product’s package to sell your other products. It could direct your customers to a different web page where you sell the other half of your products.
You would be amazed at some of the pure gibberish that arrives in my e-mailbox on a regular basis.
As many of you may know, Fredrick Marckini is the founder and CEO of iProspect.com, one of the country’s leading search engine positioning companies.
Last week, I gave a couple of Netscape/IE quirks that could affect you page in a major way! If you missed last week’s article, click here to check it out:
www.DesignNewz.com/2001/0521.html
1) MEMBERS REVISIT
Turn part of your web site into a members only web site. Instead of charging for access, allow people to join free. You could add member only information, message boards, e-zines, etc.
Perhaps the scarcest commodity the new home-business owner just starting out has is time. This is particularly so if you are also working a traditional, full-time job and building up your business “on the side” in your spare time.
The idea of branding is valuable and imperative for business owners and leaders in organizations. But what exactly is a brand and why is it so important for you as a business owner or professional?