Category: Archive

Top 7 Hot Selling Points To Implement Before Writing Chapter One

Market while you write with the essential seven “hot selling points.” These help you write more focused, compelling copy, make half the edits, have a guide to write your chapters, and speed up the writing process. When you write a book with an angle, you’ll sell hundreds, even thousands of copies before you even print your book.

Cashing Out… What is Your Business Really Worth?

Question: What is your business REALLY worth? Answer: Whatever someone else is willing to pay for it at the time.

That’s a true statement as far as it goes but it doesn’t take into account that the way you arrive at a value for your business can give you much-needed ammunition when it comes to justifying your asking price and therefore allow you to influence what the prospective purchaser is willing to pay.

Redefining Distance to Market Products or Services

The recent terrorist attacks here in the US have caused many companies and individuals to rethink how they want to market to and work with others. As a result, web-enabled presentations and or collaborations are finally coming of age – the technology works with a minimum of hassle, it’s an efficient way to give marketing presentations, hold meetings, provide training and do product demonstrations. The cost savings can be significant, especially when contrasted with all of the burdened costs of holding conventional meetings; i.e. travel, hotel, transportation, facilities and “time out of the office issues.” Here is a quick primer on some baseline issues to consider when weighing the effectiveness of virtual marketing presentations and meetings.

Patience, Patience, Patience?

I recently received a call from one of my long-time hosting clients. I had submitted a website design proposal to this client more than a year ago, but the time wasn’t right for them back then to have LRS do their web site design. However, frequent, friendly contact, plus support and guidance over the past year, finally paid off and we have been asked to design their site.

Hosting the Silent Partner for Your EBusiness

We have all been hearing the hype about online business–proponents declare that it’s the way of the future; detractors claim that it will never replace brick-and-mortar business…which is reality? The truth falls somewhere in the middle: Online business will never replace brick-and-mortar, but an online presence will be integral to the business model of any successful business. Already, e-commerce revenues are in the billions, and experiencing exponential growth. Any business that wishes to be competitive in this new marketplace–including your business–cannot ignore the power of e-commerce.

Many of you have taken that first step in putting your business online: You have done your research, identified your brand, and chosen and registered a domain name that speaks to your brand. That was the easy part. If you haven’t yet registered your domain name, don’t fret! You can easily do it at: virtualis.com

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