Category: Archive

Mining For Gold… In Your Web Traffic Logs

Understanding your Web site’s traffic patterns is a crucial component of your marketing mix. The information in these logs is collected as visitors find and move around your site at their own volition. So, it’s “market research that cannot lie” – and therefore provides unprecedented insights that can help you to strategize not only for the future development of the site itself, but also for your overall business and marketing plan.

Effective Small Business Web Sites On a Budget

Small businesses don’t always have the option to buy expensive graphics or to hire a great web designer. Or even if they do, they have to take into account whether their potential customer’s browser will support a high tech page. On the other hand, we all want our web site to look as great as our competitors’. So what do you do? Here are a few tips to help you decide which type of site is best for you.

Back To Top