Category: Archive

Lessons from LearnKey: What the CEO Needs to Know

LearnKey founder and CEO John Clemons decided early on that his company could not be all things to all people. That’s why he decided his company would be the best e-learning production company in the world. This decision bears out in the breakdown of employee function: only ten percent of their 100 or so employees are in sales and marketing, while 75 percent work on scripting, directing, filming, editing, design, programming, and other aspects of production.

Attract More Buyers to your Product: Use Metaphors

Surprise your potential buyers. Give them chocolate frosting!

After we entered school we had a lot to learn. We left the sand box, the nap, and the all day playing with our imagination. No wonder we have lost touch with our original, playful, creativity. We are in the information age, expecting to read short, concise pieces. Yet, we can, if we play a little, add more of our original ideas to our books if we use metaphor.

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