Category: Archive

Focus Your Light

Remember when you were a kid how you could make paper catch fire by focusing the sun’s rays with a magnifying glass? You’d look over your shoulder at the sun, get the angle of the rays just right, and move the magnifying glass until you could see a small circle of bright light on the piece of paper in front of you. Gradually, that circle began to turn brown and the paper began to smoulder until its edges began to curl under as the flame took hold.

So You Want To Be A Freelancer

What’s the difference between running your own home-based business and freelancing? (tick, tick, tick …) Give up? Me too. If you want to work for yourself from home and have a special talent or skill that you think others would be prepared to pay for on an hourly or per-project basis, why not stop thinking in terms of the traditional “home business” paradigm and start thinking in terms of freelancing instead?

Are You Afraid To Sell?

Relationship marketing. It’s the backbone of a successful online business. Fail to forge online relationships and your business will suffer. Simple enough concept, right? But what does “relationship marketing” really mean? Simply put, it refers to the principle that, in order to be successful in business, especially an online business since the Internet is such an anonymous medium, you need to establish a relationship of trust with your prospective customers before you can expect them to do business with you. It requires a commitment to customer service and a willingness to help others for no certain reward other than the satisfaction of helping another and building for yourself and your business a reputation of credibility and trustworthiness.

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