Returning to school for a midlife, mid-career transition? Wondering how to choose a program? Cathy Goodwin, Ph.D., who spent many years in the classroom as both professor and student, suggests some tough questions to ask before you write your check.
The Art Of Low-Tech Hacking
Ideally, a business partner promotes your business; they’re always on the lookout for new markets, and they work to find ways to improve your product or service.
How Pay-Per-Click Search Engines Work
The best way to market your websites these days is with pay-per-click search engines and the best of course is Overture, previously GoTo.com. Google is very good, too.
Increase Your Sales by Increasing Your Believability
People won’t buy from you until they’re confident you will deliver exactly what they expect to get. You can help them develop that confidence by making certain every claim you make about your product or service is fully believable.
Turn Your Clients Into Partners
Ideally, a business partner promotes your business; they’re always on the lookout for new markets, and they work to find ways to improve your product or service.
Leave Those Links Blue!
Don’t mess with those links! When you’re designing your site, you should leave your text links in their natural state–blue and underlined.
Are You Accessible by Phone?
Many people will not do business with people on the internet unless they have a phone number.
Tell the world? Tell the search engines!
Okay, okay there are no big surprises with this promotion method. Search engines represent the best way to get traffic to your site, day after day after day. But which search engines are the most important?
Give Your Visitors a Free Email Course
Are you providing a free email course to your visitors?
Mirror Your Site – Avoid Internal Link Errors
Unless your web site has only one page, with no graphics, you’ll have internal links. That’s links to other parts of your site, or to pictures that you’ve included on your page.