Category: Archive

When Nitty-Gritty Detail is Critical to Business Success

Many entrepreneurs fail to succeed because they won’t,
or cannot, sweat the details. Although it’s important
to see the big picture, it is equally important to get details
right. Trouble is; many entrepreneurs view detail work as
boring, time-consuming and petty. After all, they could be
pulling off some exciting deals, instead of wasting time on
“nitty-gritty” details.

The Search Engine Soap Opera

Just like the TV soaps, the search industry has a strange and illogical history. We started with a particular cast of search engines, new ones soon rose up and tried to usurp market share from the originals, some engines jumped into bed with each other, some of the well known characters died or were killed off by the newcomers, “good” engines decide to turn “evil” in the grab for market share, new industry darlings were born and so on.

What can Britney Spears Teach Us About Web Marketing?

Regardless of what you think of Britney Spears’ singing skills, the pop princess can offer some guidance on how to market a business through a strong web presence and proven web marketing strategies.

Let’s break down the web marketing practices on www.britneyspears.com to find out if Britney knows as much about web marketing as she does about navel rings.

LInux Steps Up To The Desktop

If you’re like me, you’ve considered eliminating Windows from your computer at some point. The upgrade scheme is confusing, and there’s an endless stream of hacks, viruses, worms, and exploits that target Windows computers exclusively.

Linux, by comparison, appears to be more stable. It seems to require less maintenance, and there aren’t any legal strings attached to it. It does, however, have a “geeks only” reputation that scares away many novices early on. Recently, Red Hat, a Linux software company, has made an effort to change that techs-only image.

The Four D’s of Effective Paper Management

A recent article I came across in the Wall Street Journal reported that the average U.S. executive loses six weeks per year retrieving misplaced information from messy desks and files. The cost in salary and lost productivity is enormous.

Paperwork has been voted the biggest burden for businesses. Time spent mishandling paper detracts from the company’s ability to service customers, increase sales and improve the bottom line.

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