Category: Archive

How Hard Is It To Get Guaranteed Sales From Guaranteed Visitors ?

You will certainly have come across one of those “guaranteed visitors” deals already. Ads like : “Do you need traffic ? We’ll send 50,000 or even 100,000 visitors to your site – starting today” promise the solution to every webmaster’s nightmare about not getting enough visitors to his web site. Most of the times, these visitors are delivered in the form of pop-unders at high traffic sites.

Let’s suppose you’re an Internet marketer and you’re selling a $20 ebook. Then they make nice strategic numbers’ games like : If only 1% of those 50,000 bought your $20 ebook, you would make $10,000 from an investment of, let me say $180. If Internet marketing was that easy then why are the “gurus” telling us how important it is to get TARGETED traffic?

Erasure: One Step to Better Web Copy

The Roman poet Horace said, “You must often make erasures if you mean to write what is worthy of being read a second time.” Two thousand years later, those words still hold true.

If you’re responsible for the content of a website or newsletter, then erasures – editing – can make your words worthy of being read a FIRST time. Erasures are one thing you can do (or rather undo) to raise your content and your promotional materials above the mediocre writing that dominates the net.

Collapsible Tree Structure and SEO

Q: Hi there, I have a question that I hope you can answer.

My company is currently working on the redesign of a few websites. My boss wants me to turn the navigation menu into a collapsible tree structure (like in Windoze Exploder :-P). Though I would be using text for the links and not images, my concern is that the tree will exist within a JavaScript in the HEAD tag. Are search engines going to see these links and be able to follow them? Of course, I will have a list of links in the page “footer” as well, is that enough?

Overcoming International Barriers related to e-Commerce

One of the great things about the internet is that with a credit card merchant account you can sell your product or service anywhere around the world with much ease.

To maximize the global reach of your products and services, it is vital to provide international customers with web pages localized in their native language, and customized to their cultural surroundings, and customs.

Simply translating your web site, into various languages is a very important first step, but it is not enough. When doing business internationally, besides language, you have to pay close attention to measurement units, currencies, and time and dates.

Coping With Spam Filters

If you haven’t yet heard about the chaos that Spam Filters are currently causing for publishers, then I am about to tell you EVERYTHING you’ll need to know on this subject. Many of our fellow publishers disregard the fact that Spam Filters DO in fact exist. For some reason just do NOT want to face the fact that, they are DESTROYING their businesses.

I write a column on Spam for DEMC small business ezine, so I do consider myself to be well educated on this subject. If you have any questions about what I am about to tell you, feel free to contact me at: http://www.OptinFrenzy.com

Website and Newsletter Promotion

If you are selling anything, you should have a website. If you are selling ebooks, you should consider it mandatory. How many people do you know who read ebooks but don’t access the Internet? None come to my mind.

The best thing about having a website is that you can quite probably do it free. Later, once you know what you’re doing, you can choose to buy a domain name and pay a hosting service if you want.

You can pay someone to design a gorgeous site for you, loaded with graphics, complete with a secure server and the option to buy right there, but I didn’t. My publisher does the selling. Writing a site yourself, loaded with information and a place to click to send someone to your publisher, is simple.

Forget The Wheaties, You Need ‘Marketing Loops’

I wonder if I’ll get in to trouble with any of the ‘BIG’ marketers for telling you about this. Honestly, I mean, I know they all do it, but I haven’t seen anybody write about it. At least not in a ‘free’ format.

They do tell you about the need to follow up with prospects and about repeat contacts making a difference, but they don’t elaborate.

Because I don’t really know what any of the ‘BIG’ shots call it, I’m just going to make up my own term. Let’s call it ‘marketing loops’.

Last Minute SEO Christmas List

At the time of writing this article, Christmas is just a few weeks away. Many stores have their Christmas displays in place, television advertisements are already featuring festive themes and the shopping malls are busily hiring Santa in preparation for the busiest time of the year. Yet despite all the efforts of traditional “brick and mortar” retailers to boost Christmas sales, a recent Reuters report predicted that online sales will grow by 35% year-on-year to $16.8 billion in the fourth quarter and that retail website sales will kick into gear by December 2nd.

Self Sending Spam

When a spammer sends a message, he has several goals. First, the message must make it through one or more spam filters. These filters may scan the message for “spammy keywords” at an ISP, a web host and at the user’s own system (and potentially other places as well).

An especially annoying type of spam is called a “self sending spam”. This is a spam message which you receive and the “From:” address is your own email address, or some variation of it. For example, davesmith@example.com might receive an email with a from of “davesmith@anotherexample.com. Sometimes the email has your exact same email address in the “From:” field, making it appear you’ve sent the message to yourself.

Why do the spammers bother to do this?

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