On October 11, 2002, Yahoo made significant changes in the way it performs searches. These changes are sure to cause a dramatic shift in search engine optimization strategy for most sites. This article will describe the changes, how you should adjust your SEO strategy, and what to look for in the future.
Planning for Product Release
As the product manager for an investment software organization, I am always amazed at the amount of work that is necessary to effectively release a product into the marketplace. From the inception of the idea to the complete release, it is a daunting task. The simplest method to plan and implement a product release is to lay out exactly what needs to happen, organize a reasonable time schedule, set goals, and gather the resources that you will need to achieve the release on time, and under budget.
How to Test Your Web Site Usability
When designing a web site, you are never sure how it appears to all people. This is because people use different browsers, resolutions, computers and connection speeds to the Internet. Your site may look good with your browser, but absolutely horrendous in other browsers. This is why you should test the usability of your site, before you expose it to the world.
How to Update Your Web Site Using Server Side Includes (SSI)
Recently a person asked me if I could replace 125 web pages of her web site with a new drop-down navigation system. If she had to do this manually, she would have to change each page and upload it separately to the server. This would take hundreds of hours. So, what’s the answer – use Server Side Includes (SSI)
What is Server Side Includes (SSI)?
How to give your small business web site a corporate look
Just because you work out of your home office, doesn’t mean you are less professional. Still many people today will not take you seriously if they see you talk from the “first face” (“I” instead of “we”, “mine” instead of “ours”).
There is a remedy for this problem. You can create a professional, more corporate look on your web site using the skillful techniques I will share with you here.
1. Create a high quality logo on your web site. If you don’t consider yourself a good graphic designer, hire a professional. The owner of gotlogos.com can give you an excellent quality for only $25.00. There is no good reason not to have it done.
How To Unleash Your Own Viral Marketing Campaign
One of the e-marketing topics least written about is viral marketing. Yet it is one of the most successful e-marketing methods used today!
In this article, I will discuss the various forms of viral marketing (VM) being used online. I will also provide examples of each form of VM and how you can use it.
Why Write a Sales Letter for Each Product?
Authors/publishers are great at getting their books written, but after the initial one-year honeymoon, sales slow down. To counter this make sure your book or any product or service you offer will keep on selling from the first day, the first year, even for life. Write a short sales letter for each one.
Whether you have a Web site or not, you can write a first class, must-buy-now sales letter. For each of my teleclasses I write one; for each eBook I write one. I even write one for my bookcoaching services.
Hacker Prevention Techniques
I remember when the term “hacker” referred to a computer geek who could transform a mundane electronic device, with a few modifications, into something completely different from what the manufacturer and designer had envisioned for it. In some cases, these were cool improvements and more than one of these hackers made a fortune selling the rights to them. In other cases, the transformation just made you wonder if the guy’s horn-rimmed glasses were a little too tight.
Holiday Party Business Building Strategies
As the holiday season swings into full gear, many small business owners start to sweat about how to make business contacts in the next few weeks.
You don’t need to worry. The holiday season is a profitable time to build your business – if you know how to do it.
Here are ten tips to help you build your business at holiday parties.
4 Killer Steps To A Targeted Sales Frenzy
Target Your Customers. Yes zero down and pinpoint with accuracy. Grab them.