If you think only big corporate names need to think about things like brand names, think again. Your brand says a lot about you and your business, and that’s as true for a one person home- based operation as it is for a multinational conglomerate. In this article we look at how creating a strong brand for your business can help you set yourself apart from the pack and lay the right foundation for the future growth of your business.
A Free Agent Roadmap for 2003
As this year comes to a close, it’s time to look ahead to 2003. The start of a new year is an exciting time and is an opportunity to begin with a clean slate. As you develop your strategic plan, consider the following items to ensure that the upcoming year will be a success.
The Eye of the Storm
I’ve been publishing a newsletter for over 3 years and I’ve been actively marketing and running an online business for almost 5 … needless to say, I’ve seen a lot of trends come and go and definitely know all about “lulls” and “surges.”
Revitalize Your Business To Increase Your Sales
Is your business going through a period of slow or no growth? Here are 4 low-cost ways you can revitalize your business – and increase your sales.
Optimize Your Site for More Visitors, More Sales
Your goal for sites is probably to get traffic – and to get traffic you need to optimize your site so search engines will index it. What about after the traffic lands on your site? You need to keep visitors there and convince them to buy. You need to optimize your site for this purpose, as well.
Is Your Sales Letter Losing You Money Because
Sales letters can be one of the most powerful tools available to businesses when used correctly. But unfortunately, even the best of sales letters can fail — bringing in only a small percentage of their true potential — because they’re missing one of the crucial ingredients needed to close the sale.
Why should writers, coaches and speakers subscribe to Opt-In Ezines?”
Opt-in ezines, produced by companies, individuals, web sites or publishers, offer their subscribers unique, useful information. They use the “free” article format of 500-1400 words or a tip format from 100-400 words. Each ezine has anywhere from 1000 to many thousand subscribers per ezine. Think of the multiple exposure your message will have when you submit to these ezines.
Return To The Basics For Web Success
I was watching Barry Bonds, of baseball’s San Francisco Giants, when he hit a home run recently. At age 38, he is the most feared and respected hitter in the game. For those that don’t know, last year he broke the single season homerun record and this year his batting average led the majors.
Ezines, Ezines Everywhere!
There are literally thousands of ezines being published online these days. Sometimes it is hard to know which ones are best for advertising in, reading, subscribing to and so on.
Networking for Freelancers
“It takes money to make money”, or so the saying goes. In the case of freelancing, this is not always the case. In addition to a solid marketing plan, freelancers should take into account the power of networking.
The fact is, a freelancer’s most effective means of gaining new business is word of mouth & referrals. The following tips will help you maximize your exposure, while increasing your chances of gaining new clients.