If you’re a writer, researcher, subject matter expert, enthusiastic hobbyist, or an authority on almost any topic, there has never been a better time to start your own subscription website or online newsletter. And if you’re already publishing a hobby website, now is the ideal time to convert at least a portion of the content to fee-paid access.
Optimizing Fonts
Dear Robin,
I have read that the only font that search engines are capable of reading are the fonts used by browsers. That if you use a custom font, such as Bookman, that it will be not be able to spider your site. I, prior to reading this, changed my font from the browser font to Bookman. I am concerned now that it will affect my ranking. If it is true, is there a way to get around this and still use the custom font?
Why Your Newsletter Isn’t Making Money (…and how to fix it!)
While there are hundreds of philosophies on how to make money online, one that everyone seems to agree on is this: You’ve Got To Have A Newsletter.
So, everyone goes out and starts one.
Problem is, down the road, it seems that many of these newsletters aren’t making their owners any money. What gives? Is the idea of having your own newsletter just another one of those “guru lies” like “make $10,000 your first month”? Or is there some other reason why some people
are making thousands each month from their newsletter while others are having trouble justifying the time it takes to put it together?
Optimizing Separate Pages + Doorway Pages
Dear Robin,
I manage a finance website, based in the UK The website consists of index page and some 13 other pages – each on a separate finance issue I am attempting to optimize the index page, and some of the more important of the other pages – to be acceptable to Google, MSN, Yahoo, Ask Jeeves, Overture uk, Aol + the main directories like ODP.
The “Bang for your Buck” Approach that Eliminates Price Sensivitivy
In an increasingly price-sensitive world many business professionals feel that the only way they’re going to win in a competitive RFP situation is if they slash their prices.
Is Your Value Proposition Strong Enough?
A few weeks ago I sent out a newsletter announcing my new web site, Selling to Big Companies. The next day I received an email from a subscriber that said:
“You did a good piece of selling in the email. I read all the way to the bottom, and I had NO intention of doing so when I glanced at it. You must know your stuff!”
Identity Theft Or Will The REAL Me Please Stand Up!
There is a new thief on the block. An identity thief and YOU are at risk!
Is Your Ezine Being Zapped?
About a year ago I wrote an article titled ‘Winning The War On Sp^m’. Unfortunately, the war on sp^m is not being won at all.
In fact, the problem is now so serious that sp^m is shaping up to be the greatest threat to online
marketing.
The threat comes not from sp^mmers themselves, but from the filters that are being used to block them.
Analyze Your Traffic to Improve Your Web Site
Server logs are an incredible source of informationabout your site’s visitors. You can use this data to judge theeffectiveness of your offline marketing, find your most (andleast) popular pages, learn what terms people are using in search engines to find you, and more.
Publishing Guidelines: Permission is granted to publish this article electronically or in print as long as the bylines at the end are included. If you use this, notification would be appreciated. Thanks!
Affiliate Commissions: The $15 Minimum Sale
How can you boost your affiliate commissions?